It depends! Both have their unique features.

Why choose a digital CF SHOP! Mastercard Gift Card:

• You’re looking for an e-gift to send to a friend, colleague, or family member far or near, right away, by email.
• The recipient of the e-gift card has access to a mobile phone.
• The recipient of the e-gift card favours the convenience and security of mobile payments and contactless methods of payments like Apple Pay and Google Pay when shopping.
• It can be used at any store in a CF shopping centre across Canada which accepts contactless Mastercard payments.

Why choose a physical CF SHOP! card:

• You’re looking for a physical gift card you can give to a friend or family member in person or by mail - sometimes you prefer to give a gift you can touch and feel.
• It can be used at thousands of the top shopping, dining, and entertainment destinations in CF shopping centres across Canada, however as participation is voluntary, and may vary from centre to centre, it is a good idea to check shops.cadillacfairview.com for a complete list of stores which accept the card.

CF SHOP! Mastercard Gift Card e-gifts must be claimed through the LiVE by CF app. To claim a CF SHOP! Mastercard Gift Card:

• Create or Sign in to your My LiVE account on your LiVE by CF app. Don’t have LiVE by CF? Download it now.
• Open the email containing your e-gift card on your mobile device.
• Claim your e-gift card using the link in your email and follow the in-app prompts to add it to your Apple Pay or Google Pay wallet.

Need some help?

Click here for a short video tutorial guide on how to claim and redeem your digital CF Mastercard Gift Card

Then, start shopping at your favourite CF shopping centre or office property across Canada with your CF SHOP! Mastercard Gift Card where Mastercard contactless payments are accepted. Tap your phone for a safer way to pay without having to touch buttons on terminals. Look for these symbols at checkout:

When added to the Apple Pay wallet, a CF SHOP! Mastercard Gift Card can be used with your iPhone or Apple Watch. For more details on how to use Apple Pay, click here.

For more details on how to use Google Pay, click here.

If you’ve received multiple CF SHOP! Mastercard Gift Cards, you can add them all to your My LiVE account. You can also add multiple cards to your Apple Pay or Google Pay wallet, however these wallet providers may limit the number of cards the wallet can hold. If your digital wallet is full, you may have to remove a card before you can add your CF SHOP! Mastercard Gift Card.

If your purchase amount is greater than your gift card balance, you can make split payments using your CF SHOP! Mastercard Gift Card by telling the store associate how much money you have left on your CF SHOP! Mastercard Gift Card and paying the difference using another form of payment.

There are several ways you can check balances and transactions:

• LiVE by CF app: You can access your gift card balance and transaction history anytime using your LiVE by CF app, in the Gift Cards section. Make sure you’ve added your CF SHOP! Mastercard Gift Card to your My LiVE account. Click here to download the LiVE by CF app.
• Apple Pay or Google Pay Wallet app: Transactions made with the CF SHOP! Mastercard Gift Card can be viewed in the Apple Pay or Google Pay wallet app.
• cfregister.ca: Card balances and transactions made with the CF SHOP! Mastercard Gift Card can also be accessed online at cfregister.ca by entering the 16-digit card number and 6-digit Security Code which are available in your LiVE by CF app.
• CF Guest Services: CF SHOP! Mastercard Gift Card balances can also be provided by CF Guest Services staff at any of our shopping centres across Canada.
• Customer Support Line: Card balances are also available by phoning the Gift Card Support line at 1-800-755-0257.

No, the physical CF SHOP! card must be swiped at the store’s POS terminal to pay. It is not supported by Apple Pay and Google Pay unlike the CF SHOP! Mastercard Gift Card.

The physical CF SHOP! card can be used at thousands of the top shopping, dining, and entertainment destinations in CF shopping centres and office properties across Canada. As participation is voluntary, and may vary from centre to centre, it is a good idea to check Cadillac Fairview Shopping Centres for a complete list of participating stores.

When you arrive at a retail location, let the store associate know you will be using the CF SHOP! card to pay for your purchase and swipe the card at the retailer’s terminal to make payment.

Always ensure you have enough money on your CF SHOP! card before you make your purchase. CF SHOP! card balances are available in real-time from the Gift Cards section of the LiVE by CF app. You may also make split purchase payments using your CF SHOP! card by telling the store associate how much money you have left on your CF SHOP! card and paying the difference using another form of payment.

You must always keep your physical CF SHOP! until all the money has been spent or if you wish to make a purchase return, even if you link the card to your My LiVE account in the LiVE by CF app.